New Marketing Campaign advances
It’s our pleasure to present you with a sneak peek of Lakeview’s new marketing campaign, which was developed based on the Strategic Priority identified earlier this year to help raise the profile of the school and increase enrolment.
The advertisement will initially appear in next week’s issue of Windsor Parent and will be a part of a larger campaign to be developed in 2015. We wanted you to see our school’s new look before the public sees it.
The Lakeview logo has been updated to be a more contemporary reflection of the school and our future direction. It’s the start of enhancing Lakeview’s reputation in the community, and to bringing awareness to our unique educational approach.
Rest assured, you do not need to replace or update the logo on your children’s uniforms and there is no time limit for the old logo to be phased out. The two logos share the same colours and will simply appear together until new clothing and supplies are needed and ordered. A conservative, cost-effective transitional approach will be taken to initially update printed materials, the website and social media pages with this new logo. Plans are in the works to update exterior signage as the budget permits.
The Marketing Committee, Prof. Harris and the Board of Directors are pleased with the new logo that proudly signifies Lakeview’s point of differentiation not only as a Montessori School, but also as a centre for academic excellence. The marketing campaign promotes the message that with a Lakeview education, your child can be anything they want to be; the possibilities are endless when they are given a foundation of self-directed learning that nurtures their creativity.
Thank you for your input earlier this year; it set the direction for this new campaign and helps to advance the strategic priorities of our school. We look forward to keeping you up to date on future plans for Lakeview’s marketing campaign.
Prof. Maureen Harris, Principal, Executive Director
Holly Ward, Marketing Committee Chair and Board Member
Jordana Strosberg and Natalie Sutak-Lucente, Marketing Committee members